Red Hot New Arrivals

January 30, 2012   By Emily Brown

Psychological experiments have proven that the colour red enhances men’s attraction to women.  Reasons behind this colour physiology vary, but it’s thought to stem from our biological roots.  Female primates redden when nearing ovulation, sending a sexual signal which attracts their male counterparts.

As humans, we may not redden so easily (unless you’re fair skinned like me in which case blushing is unavoidable), but we can don ourselves in red lingerie to get our man’s heart racing! Just in time for Valentine’s Day, here are two beautiful collections sold at our boutique & designed by Elle Macpherson:

Fly Butterfly Fly set by Elle Macpherson

Plunge bra (available in 32A-38G)- $78

Hipster (available in S-XL)- $38

Thong (available in S-L)- $38

Garter (available in S-L)- $54

Spree Chemise by Elle Macpherson (available in S-L)- $124


Just like the colour red, black is strong, sensual and sexy.  The Luscious teddy is a provocative and unique piece, with floral lace, sheer dotted mesh and an open back.

Luscious teddy by Blush Lingerie (available in S-XL)- $83


We’d love to hear your thoughts on how different colours attract men. Get the conversation started by following us on Twitter or liking our Facebook page!